Discover India through its makers, brands and craftsmanship
For Studios, Designers & Cultural Institutions
Turn heritage knowledge into new design conversations.
Collaboration here isn’t a product listing — it’s a shared body of work: a capsule collection, a cultural event, a design residency. We bring the maker network and the platform; you bring the point of view.
Selected collaborations
Four, so far.
01
House of Cashmere
02
Amara
03
Jewellery House
The process
How a collaboration runs.
01
Scoping
A proposal call to align on craft, capacity and creative direction.
02
Making
Workshop visits, sampling, and iteration between maker and designer.
03
Co-marketing
A proposal call to align on craft, capacity and creative direction.
04
Launch
Released as a Cult India Edition, credited to both names permanently.
The split
The split
Cult India brings
- A maker and workshop network across every region and craft
- Editorial storytelling and photography direction
- Platform reach — Shop, Stories, and Creators
- Production and logistics coordination
You bring
- A creative point of view or cultural mandate
- Design, curatorial or institutional expertise
- An audience or context of your own
- Time — good collaborations aren't rushed
Formats
Kinds of collaboration.
- Pashmina
- Dhokra brass
- Banarasi silk
- Block print
Pitching a collaboration
We read every proposal, but the strongest ones are specific: a craft, a maker or region in mind, and a rough sense of what the finished work would be.
